If you’re not passionate about your subject, it’ll show through in your writing. Passion brings the best writing out of you and those competing with you for the scholarship money. Therefore, if you have the choice, it’s best to write about something that you feel strongly about. Your most compelling writing will follow.
There are exceptions to this rule — religion and other hot-button issues, which I addressed earlier in the book — but in most cases, passion is a great thing. Passion means you actually care about your subject matter. In a society that seems to get more apathetic by the day, true passion is rarer than you might think. Remember what I’ve said: judges like the rare and unique, and they love passion.